An exploration into the influence of branding on consumers and their purchasing decisions.
A study of Zara.
You are being invited to take part in a research study. Before you decide whether or not to take part, it is important for you to understand why the research is being done and what it will involve. Please take your time to read the following information carefully.
The research aim is to understand the influence of branding in Zara on consumers and their buying decisions. The specific objectives include:
- To understand and explain the different elements of branding
- To determine what elements are core to Zara brand
- To investigate the importance of each element in the mind of the consumer
It is your decision whether or not to take part in this questionnaire. If you do decide to take part please continue reading the consent form and click the arrow to continue to the questionnaire. If you decide to take part you are still free to withdraw at any time and without giving a reason by clicking out of the questionnaire.
If you decide to take part, you will be asked to complete a survey on the branding in Zara and your purchasing decisions. This survey will take 5 minutes of your time.
All information collected will be kept strictly confidential due to the legal requirements. The information collected from you will be only seen by a researcher and supervisor, this study will not be published.
This study has been approved by the School of Business, Management and Economics, University of Sussex ethical review process.
If you have any concerns about the way in which the study is being conducted or any questions, please contact me using the information provided below.
T: +44 (0) 7711264555
Thank you for taking the time to read the consent form and for your participation.